![]() Even in the real world, carnivals occupy a twilight territory between the fantastic and the mundane, the alien and the familiar. For almost a decade, we've been working on a worthy successor to the fan-acclaimed Primordia, and we are proud, at long last, to share our second game. Strangeland is a classic point-and-click adventure that integrates a compelling narrative with engaging puzzles. All the while, a shadow shrieks from atop a towering roller-coaster, and you know that until you destroy this Dark Thing, the woman will keep jumping, falling, and dying, over and over again. You seek clues and help from jeering ravens, an eyeless scribe, a living furnace, a mismade mermaid, and many more who dwell within the park. clicking on an ad using their remote controls to get more information or share an email address).You awake in a nightmarish carnival and watch a golden-haired woman hurl herself down a bottomless well for your sake. And custom interactive ads enjoyed a 237% lift in engagement (e.g.Although TV is thought to be mostly a passive experience, Innovid tracked a 28% engagement rate in 2017 for OTT campaigns. More people are showing a willingness to interact with connected TV ads.Last year the firm saw a 58% jump in the number of data-driven video ad efforts. Besides the growth of connected TV advertising, more advertisers are using data to better target consumers in video ad campaigns.So far, she's been encouraged, given the broadcast networks' recent public pledges to cut down on ad overload, on apps and on linear TV. Given those stakes, Eason said it was crucial that media companies don't screw the OTT opportunity up by overloading screens with too many ads. The ad tech firm SpotX predicts connected TV ad spending will approach $1 billion globally by 2020. Indeed, given the opportunity with OTT ads, companies are jockeying to control as much of that space as possible, including Roku and increasingly Amazon, as Business Insider reported.Īt the moment, OTT ad spending is still a fraction of the $70 billion TV ad market in the US. And the audiences that are available for advertisers are the kind that are not readily available in linear TV." "The adoption of that medium is just incredible. "What's amazing to us is the speed of growth," she said. This year that number is on track to hit 28%, she said. Last year, OTT ads represented about 150 billion impressions, or roughly 17% of the total digital ad inventory Innovid tracked. "We're seeing an inflection point for OTT ads," said Innovid president Beth-Ann Eason. In fact, Innovid has just put out its annual Global Video Benchmark report. But the company says its tech is plugged into 55 million households, so it has a solid vantage point when it comes to gauging macro video ad trends. To be sure, Innovid doesn't see every single OTT ad. Over the past year, the number of ad impressions delivered 'over the top,' that is, through services like Hulu and Crackle to TV networks apps, surged 178%, according to the video ad tech firm Innovid.ĭuring that same period, the number of OTT advertisers jumped by 28%, said the company, which helps place ads within both TV and web video content. That should provide a glimmer of hope for TV networks and TV advertisers, both of which are grappling with declining audiences for live TV. They're starting to watch more content with ads. ![]() People aren't just streaming tons of Netflix and Amazon shows on their smart TVs. That's providing a glimmer a hope for TV advertisers who are worried about evaporating live TV ratings.At the moment, OTT ad spending is still a fraction of the $70 billion TV ad market in the US.The number of ad impressions delivered via "connected TVs" skyrocketed by 178% last year, according to ad tech firm Innovid. ![]() But ad supported TV streaming is surging.
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